THE CANNABIS PUBLICIST
FOUNDER & CEO
As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.” She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).
With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments.
Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map.
CONNECT WITH LISA
Jenny Gorenstein
FOUNDING PARTNER & PRESIDENT
A digital media veteran, Jenny built and scaled brand partnerships for startups-turned-titans Refinery29, Snapchat and Cheddar. For the past decade, Jenny helped retail and luxury clients build their next-gen consumer base via digital, influencer, and experiential marketing. At Trailblaze, Jenny connects brands, ideas and people. Through elevated and differentiated content-led campaigns, Jenny is helping cannabis brands drive cultural currency, brand love, and product demand.
hello@trailblaze.co
© 2019 Trailblaze Consulting, LLC. All Rights Reserved.