Our Approach

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From-Queen-of-Beers-to-Cannabis-Publicist-6

We don’t just get headlines…we build cultural currency.

At Trailblaze, we take nascent cannabis brands mainstream – from the High Times to The New York Times – with a modern, strategic and sophisticated approach to multi-platform brand storytelling.

We work with our clients to develop differentiated brand communications tailored to their unique business objectives, leveraging deep industry connections and media relationships to uncover unique partnership opportunities and earn meaningful press coverage.

Would you rather teach cannabis to business people, or business to cannabis people?
With Trailblaze, you don’t have to choose.

Our team marries decades of experience inside leading global CPGs with deep expertise in recreational and medical cannabis, all while expertly navigating the nuances of state, federal and international regulations.

The result is a suite of specialized marketing communications services designed to support corporate objectives, connect with consumers and promote, protect and scale cannabis brands from seed to shelf.

Narrative Development

Earned Media

Influencer Campaigns

Paid Media

Strategic Partnerships

Press Events

Executive Visibility

Crisis Management

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