We don’t just get headlines…we build cultural currency.
At Trailblaze, we take nascent cannabis brands mainstream – from the High Times to The New York Times – with a modern, strategic and sophisticated approach to multi-platform brand storytelling.
We work with our clients to develop differentiated brand communications tailored to their unique business objectives, leveraging deep industry connections and media relationships to uncover unique partnership opportunities and earn meaningful press coverage.
We support the manufacturers, retailers and professional service providers who keep cannabusinesses IN business with strategic storytelling designed to reach B2B audiences, investors, trades and business press.
We help CBD beauty and wellness brands stand out and stand apart from the competition with top tier lifestyle headlines designed to drive consumer connections and products sales.
CPG is our specialty. From Martha Stewart CBD gummies to a host of cannabinoid-based beverages, we launch products with impact and keep them trending in the news year-round.
From growers to product distributors, we collaborate with legal medical and recreational cannabis companies to execute winning, brand-building communications campaigns.
Trailblaze was one of the first communications agencies to put a therapeutic psychedelic brand on the map with mainstream, destigmatizing media coverage.