Trailblaze founder Lisa Weser has spent 20+years deploying her signature bold ideas and creative campaigns to help some of the world’s most recognized CPG brands find their voice. After leading U.S. marketing communications at ABInBev (better known as Budweiser), she established Trailblaze in 2018 to bring a more modern, nuanced approach to brand storytelling in CPG and emerging sectors.

Since then, we’ve grown steadily through referrals, word of mouth, and demonstrable results. Today, Trailblaze is one of the most decorated integrated marketing communications agencies in its class, delivering breakthrough work for our clients again and again. Don’t worry… we’re in it for the rewards, not the awards; any accolades we earn come from consistently pushing the envelope to bring innovative ideas and executional excellence to everything we do.

In 2022, Trailblaze was acquired by Acceleration, a community of culture-driven marketing, communications, and activation agencies. As part of ACC, we bring clients a wider range of expertise and services, from talent negotiations and media buying to event production and content creation—all under one umbrella.

With offices in Los Angeles and New York and a brain trust of sector experts at our fingertips, we build bespoke teams and solutions to put our clients on the map.