UNDER THE INFLUENCe with kiva caminos

Kiva is one of America’s most trusted and sought-after cannabis brands, with an award-winning line of THC chocolates, mints, chews, and gummies and a passionate customer base.

Kiva’s Camino cannabis-derived THC gummies have been a dispensary bestseller for more than a decade, but they’ve only been legal in 24 states—until now. To amplify the launch of their new hemp-derived THC gummies online nationwide, Kiva engaged Trailblaze to create a targeted influencer campaign.

We enlisted a cohort of TikTok and Instagram creators to share how they incorporate Kiva’s Social, Bliss, Chill, and Sleep Camino gummies into their routines around the clock. The result? An eight-week stream of authentic, scroll-stopping stories, reels, and posts demonstrating the product’s benefits.