john cena DEBUTS THE MET-RX FLEX ON TIKTOK
We made The Wall Street Journal say “Jorts.”
CELEBRITY COLLAB
CPG EXPERTISE
To celebrate a new multi-year partnership and inspire brand fans, best-selling sports nutrition brand MET-Rx and multi-hyphenate celebrity John Cena showed the world a new way to flex.
The campy, 90s-inspired TikTok campaign encouraged people to show off their biggest accomplishments with a “Flex Filter” inspired by Cena’s own swole physique.
To build buzz, Trailblaze secured features in high-profile outlets such as The Wall Street Journal, Forbes, People, and Men’s Journal delving into Cena’s 30-year relationship with the MET-Rx brand and his tips for optimal nutrition and fitness.
WHAT WE DID
Planned and coordinated the campaign announcement and asset launch across news media, social media, and digital platforms.
Secured a series of interviews in prestige media outlets highlighting Cena’s fitness routine, supplement regimen, and 30-year relationship with MET-Rx sports nutrition products.
Sent product mailers to sports and lifestyle media ahead of Prime Day, when MET-Rx was selected as one of Amazon’s Ten Buzziest Brands.
WSJ
FORBES
PEOPLE
MEN’S JOURNAL
YAHOO
“any skill you have could be MET-Rx Flex worthy, because MET-Rx is indeed fuel for life.”
— John Cena, as told to People
