CELEBRITY COLLAB
Martha STEWART’s CBD BUZZ
Martha keeps calm and carries on with a new line of CBD-infused gummies—and sets the internet ablaze.
Domestic doyenne Martha Stewart was one of the first A-List celebrities to debut a CBD brand, inking a groundbreaking partnership with global cannabis leader Canopy Growth.
With a little help from Trailblaze, Martha’s eponymous line of CBD gummies and supplements became one of the most talked about — and covered — product launches of all time.
Not to be sidelined by a global pandemic, we invited top lifestyle editors and journalists inside Martha’s upstate estate via a series of intimate Zoom roundtables and filmed Today Show and CNBC segments from Martha’s own kitchen.
When the world re-opened, we produced a glamorous CBD-infused dinner for press and influencers—hosted by Martha herself—at the South Beach Soho house.
ABC
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AD AGE
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ADWEEK
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BLOOMBERG
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BUSINESS INSIDER
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CHEDDAR
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CNBC
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CNN
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DAILY MAIL
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E! NEWS
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FORBES
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HARPERS BAZAAR
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HEALTH
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MARKETWATCH
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PAGE SIX
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PEOPLE
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REFINERY29
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SHAPE
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SHEKNOWS
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THE ASSOCIATED PRESS
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THE CUT
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THE NEW YORK TIMES
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THE TODAY SHOW
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THE TONIGHT SHOW
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THE ZOE REPORT
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TOWN & COUNTRY
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VANITY FAIR
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VICE
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VULTURE
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WELL & GOOD
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WWD
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YAHOO!
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ABC / AD AGE / ADWEEK / BLOOMBERG / BUSINESS INSIDER / CHEDDAR / CNBC / CNN / DAILY MAIL / E! NEWS / FORBES / HARPERS BAZAAR / HEALTH / MARKETWATCH / PAGE SIX / PEOPLE / REFINERY29 / SHAPE / SHEKNOWS / THE ASSOCIATED PRESS / THE CUT / THE NEW YORK TIMES / THE TODAY SHOW / THE TONIGHT SHOW / THE ZOE REPORT / TOWN & COUNTRY / VANITY FAIR / VICE / VULTURE / WELL & GOOD / WWD / YAHOO! /
THE YEAR’S BUZZIEST LAUNCH
The launch truly took flight with a New York Times Style section feature and photo shoot, secured and managed by our team.
The story drove an 800% sales spike and became on of the top ten most-read Times stories of the year.
Now that’s a “good thing!”
THIS WAS THE BEST EXECUTED PR STRATEGY FOR A PRODUCT LAUNCH THAT I’VE SEEN IN MY ENTIRE CAREER.”
— Canopy Growth CEO , David Klein
Clio
Health Shortlist
Creative Effectiveness
Health & Wellness
SABRE
Award
CBD & Cannabis Products
Clio
Cannabis Silver
Partnerships
& Collaborations
Clio
Cannabis Bronze
Public Relations
Digiday Content Marketing Award
Most Effective Launch
Best New Launch
